WEBINAR DETAILS

Today’s digital marketing strategies can better track and optimize advertising dollars by allowing you to measure effectiveness, strategically place ads in front of key market demographics, and even target based on location. Add the power of mobile device targeting, email communication, remarketing for top-of-mind awareness, and you’ve got a powerful strategy to build awareness and produce results. Join us for an update on the 2020 digital marketing trends (what’s working and what’s not) and refine your marketing strategy for the remainder of the year.

Attendance certificate provided to self-report CE credits.

WHO SHOULD ATTEND?

As digital connectivity with accountholders has increased in importance due to the massive shift in business operations, lobby closures, and social distancing requirements, this session will touch several areas of the institution. Marketing and retail managers will get ideas on how to pivot and incorporate vital digital marketing strategies to remain competitive online. In addition, with the growing importance of digital and its attention at the “top,” this session will also help senior managers, sales staff (lenders, branch managers, etc.), and compliance personnel gain an appreciation for the “bigger picture” and strategic implications that digital marketing technology can bring.